Retail Display Advertising Rates
As of December 1, 2007

E-mail The Sales Staff


 

Open rate no contract
 

National Rate
(Per column inch)

$29.85
 

Local Rate
(Per column inch)

$20.30
 

Small Business Rate
(Per column Inch)
same ad, 4 times within 30 days)

$13.50
 

Standing Card Rate
(30 days) (Per column inch)

$12.60
 
Nonprofit & Church Rate
(Per column inch)
$12.30

Ask your Account
Representative about
Frequency Discounts

All balances over 30 days are subject to finance charge of .00833 per month.

Note:Space in Preprints and
The Sentinel-Record TMC is
not applicable toward contract fulfillment

Contract rates
Volume Space to be used in one year
 
In Col. Inches
Per Col. Inch
 
150 or more $17.20
 
300 or more $14.40
 
600 or more

$14.00

 
1,200 or more $13.50
 
2,500 or more $13.10
 
5,000 or more
$12.75
 
7,500 or more $12.25
 
10,000 or more $11.85
 
15,000 or more $11.60
 
20,000 or more $11.10
 
25,000 or more $10.85
 
30,000 or more $10.65
Preprint Rates Available On Request

Color Rates

One Color + Black ..........$135.00
Two Colors + Black .........$215.00
Three Colors + Black .......$290.00

Full Process Color is subject to availability

Mid-Week extra!
GARLAND COUNTY west

The Mid-week is published every Wednesday mailed
and delivered to 10,000 non-subscriber homes.

The A weekly supplement delivered in The Sentinel-Record every Thursday to readers in Western Garland County.


Retail Advertising Deadlines
Color ads and all ads full page in size and over, add 24 hours to deadlines shown below.
To Run
Deadline
 
Monday Main News
Thursday 3:00 PM
   
Monday Business Review
Thursday 3:00 PM
   
Tuesday Main News
Friday 3:00 PM
   
Tuesday Business Review
Thursday 3:00 PM
   
Wednesday
Friday 4:00 PM
   
Thursday
Monday 3:00 PM
   
Friday
Tuesday 3:00 PM
   
Saturday
Wednesday 3:00 PM
   
Sunday Society & Entertainment
Wednesday 3:00 PM
   
Sunday Main News
Thursday 2:00 PM
Mechanical Specifications
Retail Display Advertising
Full Page size 6 Column's
11.625" wide x 21.5" tall

 

1 col. width
1.833"
 
2 col. width
3.792"
 
3 col. width
5.75"
 
4 col. width
7.708"
 
5 col. width
9.667"
 
6 col. width
11.625
Attention:
Please see other mechanical and
Electronic file requirements
the bottom of this page.
Classified Display Advertising
Full Page size 9 Column's
11.542" wide x 21.5" tall
 
1 col. width
1.208"
 
2 col. width
2.500"
 
3 col. width
3.792"
 
4 col. width
5.083"
 
5 col. width
6.375"
 
6 col. width
7.667"
 
7 col. width
8.958"
 
8 col. width
10.250"
 
9 col. width
11.542"

Classified Display Advertising Rates
As of December 1, 2007

Open Rate No Contract
 
One Time
$15.45 per inch Per Day
 
*Three Times
$13.70per inch Per Day
 
*Seven Times
$13.15per inch Per Day
 
*Thirty Times
$12.15per inch Per Day
* Consecutive Insertions

National Classified
Display Rate

$22.30

per inch Per Day

National Line Ad
$2.90

per inch Per Day
Minimum 3 lines, Minimum 3 days.

No Discount on line ads.

Note:Space in Preprints and
The Sentinel-Record TMC is not
applicable toward contract fulfillment

Contract Rates
Volume space to be used in one year
150 or more
$14.55
 
300 or more
$13.20
 
600 or more
$12.65
 
1,500 or more
$12.25
 
2,500 or more
$11.85
 
3,500 or more
$11.65
 
5,000 or more
$11.25
 
7,500 or more
$11.00
 
10,000 or more
$10.75
 
12,500 or more
$10.35
 
15,000 or more
$10.00
 
17,000 or more
$9.65
 
 
Classified Line advertising

All Want Ads are payable in advance.

The rates listed are effective
Dec. 1, 2007.

Please Call 501-623-7711
or e-mail
classifieds@hotsr.com
for a current rate.

Number of lines

1-2-3 times

4-5-6-7 times

1 month

3 lines

11.40

18.60

55.85

4 lines

13.15

22.50

67.50

5 lines

15.00

26.55

79.50

6 lines

16.70

30.35

91.00

7 lines

18.50

34.35

103.15

8 lines

20.30

38.30

114.95

9 lines

22.70

42.00

126.05

10 lines

24.60

43.05

138.00

Ads will be accepted over the telephone and accommodation account allowed if credit has been established with the understanding the account is payable when statement is rendered.
 
Advertising on the web



Maximize your advertising dollar with an ad on
The Sentinel-Record web site.
L
ink directly from your ad to your website or e-mail.
Minimum 30 day commitment.

 

-=Choose from=-
The Standard Edition: It's a slightly scaled back easy to read text only version. Space is available on the right and the left sides as well as above the page content.

The Enhanced Edition: which is an exact replica of our print edition.
Space is available on the right and the left sides as well as above the page content.

The Classifieds Edition: This part of our site is Line Ads only and is free to anyone. Space is available on the right and the left sides of the page content.

Banner Ad (top of the page) $35.00/per mo.
$1.17/per day
On the Right of page $22.00/per mo.
$0.73/per day
Classifieds $25.00/per mo.
$0.50/per day
 
Electronic File Requirements
 
First, please send us a test file before submitting live electronic ads.
We can only insure the quality of your ad when we can work out any electronic problems ahead of deadlines.

 

Files Must Be Macintosh Compatible.

  • Electronic files and/or file changes must be received at the same time as the space and copy deadlines published above.
  • A Sentinel-Record "Electronic File Check List" form must be completed and forwarded with each file.
  • Your Account name, contact name, file name, phone number, and insertion date must be written the disk label.

 

Ads may be submitted on the Following media

  • E-mail as an attachment to production@hotsr.com
  • 100MB Zip Disk
  • CD-ROM
  • AdSend - Site Locator ARHOT

 

Ads Not Sent as AdobeTM Acrobat PDF files can me created in

  • Multi - Ad Creator
  • Quark Xpress 4.0 or earlier version (use of the "collect for output" is strongly recommended).
  • All artwork must be saved as as EPS file in Photoshop 5.0 or an earlier version.
  • Halftones must be prepared using the Sentinel-Record transfer curve and electronic settings which are shown on the Electronic File Checklist. ( Call for copy)
  • Any EPS file supplied with the ad must include the original native (application) file as well as the EPS file.

 

Mechanical Requirements

  • The ad must be the correct size with all the elements placed inside the ad area.
  • A hard copy of the ad file must accompany each ad for reference and as a quality control measure.
  • Color plate and designation and registration marks must be applied on all color ads.
  • If photographs or graphics are to be scanned by the Sentinel-Record placement windows must be indicated.
  • Scanned Photos must accommodate a 30% dot gain on the press.
  • Files must be set to output at 100 LPI and at 1200 DPI.
  • All Color Files must use CMYK values, please recheck your photo images in your imaging software to ensure that they are not RGB.
  • Maximum output size it 11.675 X21.25 inches.
  • Each disk or cartridge must contain only one ad file.
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Published Daily in Hot Springs National Park, Arkansas, Since 1877
The Sentinel-Record, 300 Spring St.,Hot Springs National Park, AR 71901 Telephone: 501-623-7711
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